the key European site that is dating opted for Smart AdServer to handle each of its web marketing promotions in France and European countries

Paris, – Smart AdServer, a number one player in European countries in adserving and electronic marketing, announces that MEETIC, the key European dating agency, has plumped for its marketing solution to deliver most of its display promotions in European countries and optimise its campaign to recruit brand brand new users.

Started in 2002 by the French born Marc Simoncini, MEETIC may be the leading European agency that is dating. Providing two different services – dating and matchmaking with Meetic and Meetic Affinity mainly – in 16 countries in europe (France, Belgium, Switzerland, Luxembourg, Italy, Spain, Austria, Sweden, Finland, Denmark, great britain, Germany, Portugal, Poland, Norway together with Netherlands) and Latin America, MEETIC comes in 13 languages. With 945,000 members, and after the buyout associated with European tasks of their competitor Match.com (the united states team IAC and leader that is global final February, MEETIC happens to be the benchmark for internet dating in Europe. It really is in specific compliment of a powerful online recruitment policy that MEETIC happens to be in a position to be market frontrunner, across European countries. Regarding the power among these outcomes, MEETIC chose to carry on its expansion in European countries.

With this thought, MEETIC had been searching for a stable, scalable and revolutionary solution that is technological handled by a group of specialists, rendering it feasible, in the one hand, to handle and harmonise every one of its promotions to win new customers and improve client commitment in European countries, as well as on one other to analyse performance and quickly determine any return on the investment. After examining all leading technologies when you look at the advertising host market, MEETIC find the Smart AdServer advertiser solution, in specific because of its advanced features and genuine functionality. Additionally, MEETIC’s specific major acquisition issues needed a personalised reaction. Smart AdServers capability to develop customised functions with exceedingly high added value services of focusing on, reporting and monitoring had been consequently a determinant criterion for MEETIC.

Now MEETIC that is boasting among new clients, Smart AdServer has strengthened its place as a standard player within the French and European areas. “We are pleased to announce the signing of the contract that is pan-European among the biggest advertisers in European countries. This agreement fits completely with your worldwide development strategy, and bears witness into the undeniable competitive benefits and readiness of Smart AdServer“, claims Cyrille Geffray, the Managing Director of Smart AdServer. “This signing is a powerful sign not merely for all of us nevertheless the whole market. The largest players, advertisers, news agencies and marketing homes are actually willing to imagine a substitute for old-fashioned solutions that are adserving. These are generally looking for more partners that are innovative to guide their tasks. In a environment that is increasingly competitive that the internet marketing market is dominated by three key players, Smart AdServer’s independency from some of these leaders can also be reassuring.”

Among its customers are big news agencies such as for instance Zed electronic, Starcom, Mindshare, Mediacom, Mediaedge:cia, Universal McCann, … because well as being a number that is large of and businesses, including PIXmania, Reed Business, Axel Springer Hungary & Poland, broadcast Canada, MSD worldwide, Wolters Kluwer, Los Angeles Vanguardia, Canal+, Curse Gaming, Amiado…

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